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“COLOR MANIFESTO”: A LIGHT SHOW FOR RENAULT DESIGN

COLOR MANIFESTO, from October 19, 2013 to January 19, 2014, at L’Atelier Renault on the Champs Elysées in Paris.



Six visions of the car, for today and tomorrow

L'Atelier Renault undergoes a metamorphosis to present the design renewal of Renault, from DeZir to Initiale Paris.

When Laurens van den Acker, Senior Vice-President, Corporate Design, joined Renault in 2010, he set out a new vision of the brand's future, based on the human life cycle. He presented a strategy in the form of a daisy, with each petal corresponding to a key moment in life (falling in love, being a couple, starting a family, etc.). For each petal, Renault has designed a car reflecting the needs of that specific stage in life.

L'Atelier Renault is enveloped in an exceptional sculpture of light made up of coloured LEDs, showcasing the six concept cars as part of an interactive dialogue with the architecture. Based on a dynamic scenography, the installation and its 750 LED tubes will evolve to reflect the time of day and the events taking place during the life of the exhibition.

 

Christopher Bauder, an enlightened artist

Just 40 years of age, Christopher Bauder has made his mark on our daily lives. His work studies how objects are placed in space, and also sound, light, and the interaction between man and his environment. His imposing light installations, by WHITEvoid (the studio he founded in 2004) have travelled to countries around the world, from the Pompidou Centre in Paris, to the National Museum of Fine Arts in Taiwan, via the Mutek Festival in Montreal and the Tsvetnoy Central Market in Moscow.

Christopher Bauder has received many prizes for his work, including the Reddot Design Award, the iF Communication Design award, the German Lighting Design Award, and the Design Award of the Federal Republic of Germany. He recently won the Iconic Award Ceremony.

More information on www.christopherbauder.com and www.whitevoid.com

 

The omnipresence of design in the events hosted by L’Atelier Renault

Young visitors will be able to develop their creativity by taking part in the "concept car model" workshop. Every day, they will have an opportunity to colour in and assemble paper models of four concept cars.

While the kids are busy, their parents will be able to have a souvenir photo taken in a photo booth decked out in the exhibition colours. They will also be able to test their photographic talent as part of a photocall. Further, between December 1 and 25, we will have the honour of welcoming Santa Claus, for some unforgettable photos with our younger visitors.

Foodies will be able to give their taste buds a colourful treat with the new menu designed to reflect the exhibition. Visitors can take a seat above a wave of light and enjoy a series of colourful cocktails and dishes while enjoying a unique view of the most beautiful avenue in the world.

The boutique is also lit up for the event. For the first time, you will be able to find items by bilum, an eco-responsible brand that makes colourful, attractive bags and accessories out of recycled airbags and seatbelts. And if you fall in love with one of our concept cars, you will be able to buy a miniature at a special price of €29 during the exhibition, compared with €50 normally, or one of the tee-shirts from the "concept car" range created by Renault Design.

RENAULT AND THE CINEMA
In 1899, Louis Renault appeared in a film at the wheel of his first car, designed a year earlier. This event marked the start of the love story between Renault and the cinema, that has lasted for over a hundred years. In 2007, Renault took part in 27 feature films, including Chrysalis, Rush Hour 3 and Mr Bean's Holiday, as well as 172 series and TV films. Renault has also been a partner of the Cannes Film Festival for 25 years. An official fleet made up of dozens of Vel Satis drive celebrities up to the red carpet.
RENAULT'S MODERN ART COLLECTION
This collection of more than 300 works was put together between 1967 and 1985. At the start, it was an original approach to corporate philanthropy. The idea was not to buy finished works that were already on the market, but to put in place a policy of cooperation with contemporary artists who were interested in industry but had yet to make a name for themselves.

Today, these artists are part of history. They include Arman, Jean Dubuffet, Victor Vasarely, Jean Tinguely, Erro, Takis and Henri Michaux.
For more details, click here
AFFORDABLE ART FAIR
The Affordable Art Fair in London’s Battersea Park is a biannual exhibition of contemporary art. In 2009, the AAF celebrated its tenth anniversary - and a decade-long partnership with Renault UK. Chauffeur-driven silver Grand Espaces carry visitors to the Fair from Sloane Square station. 120 galleries display work - paintings, sculpture, photography and original prints - all at under £3,000.

The 20,000 visitors range from art novices to seasoned collectors. Nicky Wheeler, show director commented "The capacious Espaces are perfect for huge canvases, sculpture and children!"
EDINBURGH INTERNATIONAL FESTIVAL
Every August, the Edinburgh International Festival takes over the beautiful Scottish capital city, presenting three exhilarating weeks of the finest international creators and performers at what is probably the greatest arts and cultural festival in the world. Renault has been the official car partner of the Festival since 1996, chauffeuring directors, artists and their instruments, costumes and props around Edinburgh.

In 2009, almost 400,000 visitors attended performances, ranging from large-scale opera to more experimental cross-genre performances to Europe’s largest annual choreographed fireworks display to live music.